The Tierramor nursery garden in afternoon light
Visual Identity System

A brand that finally reflects who you are

We help you deeply understand who you are and, from there, build a brand system you can finally recognise as your own.

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01Who it's for

For people and projects with purpose

Companies that genuinely care about how they work, about people and about their impact, and that want to keep their visual line while they evolve.

We don't invent narratives to make a company look more human or responsible than it is. First we understand what already exists; then we make it visible.

The starting point

“We want to reach more people, but what we show still doesn't reflect who we are.”

02The GAIA Method

Five moments, one cycle

  1. 01 Observe

    We notice what others overlook.

  2. 02 Understand

    We understand purpose before we create.

  3. 03 Immerse

    We live the place and its people.

  4. 04 Create

    We turn ideas into visual stories.

  5. 05 Connect

    We leave something that truly represents them.

Everything begins and ends in connection: Connect is what ties the system to the right people.

03What you get

The complete system

  • Brand foundation

    Purpose, promise, principles, personality, positioning and differentiator.

  • Visual identity

    Logo from scratch, variations, symbol, palette, type system, graphic language, iconography and photographic direction.

  • Manual and files

    Identity manual, editable files and files ready for digital and print.

  • Implementation

    Final implementation meeting and two rounds of revisions.

04The next step

Let's talk about your project

Every process is shaped around each project. We'll look at it together, with no commitment.

Schedule my process

A brand that finally reflects who you are.